View cases: door-to-door

Decisive door-to-door

A furniture chain heavily invests in unaddressed advertising. By pinpointing its customer base and analysing the impact of distance, family composition, and income, we fine-tuned the advertising territories to first target the most promising consumers.

Target transformation

A megastore dedicates a significant portion of its budget to door-to-door advertising. After identifying its customers, we discovered a mismatch between the advertising strategy and its target audience. The catchment area was significantly influenced by neighbouring towns and the road network, with customers predominantly coming from affluent rural zones. We adjusted the distribution area accordingly. One year later, the owner enthusiastically declares, “What a profitable venture!”

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